

This session was held as a hypothetical.
A company can have innovative products, a well crafted pitch and a great market opportunity but still not close the deal. What does it take to get a signature on the contract? Essential to success, it often proves one of the most difficult tasks for technology-driven businesses. Deals are done in many ways and by exploring various approaches to preparation, process and closure, the aim is to help define the key elements that lead to a desired outcome.
Moderator
Andrew Stead, Director Technology Business Programs, ATP Innovations
Andrew is the Director, Technology
Business Programs at ATP Innovations, responsible for assisting in the
commercialisation of ICT and electronics businesses. He has worked within technology focused
businesses in Australia and
the United Kingdom for over 10 years, in management roles, management consulting and early stage commercialisation.
Speaker Panel
Mark Allen, from: Bartier Perry
Mark has over 25 years experience as a corporate and commercial lawyer focusing on intellectual property and intellectual property commercialisation. The depth of Mark's experience in this area enables him to provide assistance in the formulation of strategy and deal structures and to efficiently handle or manage transactions. Mark is the author of E-Commerce the Law & You published in Australia by Pearson Education.
Tony Romagnino, from: NewSouth Innovations
Tony is the General Manager of Technology Commercialisation at NewSouth Innovations. Tony has a science and business background with a focus on product commercialisation. In 1995, he started a boutique consulting and communications company in North America specializing in the consumer goods and the healthcare industry. He has experience across manufacturing, distribution and marketing and has worked with over 100 international pharmaceutical and biotech companies.