The key to business success lies in knowing exactly what it is that you are selling – whether it is a product being sold to an end user, securing distributors for your widget, or seeking investment. However, getting the message straight is only the start of this process – you also need to understand the value proposition that your product or opportunity represents to your customer or investor. This has a direct impact on their expectations for the relationship going forward and the ultimate success of the partnership.
Our March workshop focuses on ways you can strengthen your message and manage successful business relationships. We will use case studies and war-stories from bizNetClub members and special guests to explore the key success factors in dealing with the stakeholders in your business.
Speakers
Michael Egan
Strategic Account Manager
Banking & Financial Services
Sybase Australia Pty Ltd
Mike Egan is a senior Financial Services account manger with Sybase Australia, based out of Melbourne. He has been in software sales for the past 15 years, working with customers on four continents. Born and raised in New York, Mike began his sales career working with some of the largest customers on Wall Street and in the greater New York area. In January 2000, Mike relocated to Sydney to launch the Australian operations of Pivotal Software, growing the local team to 8 people in two years, generating over $4M of revenue, and running at a profit in each year. Since leaving Pivotal, Mike has continued working with customers in both the Sydney and Melbourne markets, working primarily within the Banking and Financial Services sector
Beth Quinlivan
Beth has been a journalist and corporate communications specialist for 25 years. She started her career at the Australian Financial Review and has since written for a number of magazines and newspapers, including The Sydney Morning Herald, The Age, Personal Investor and BRW. At BRW, she covered emerging technology companies, with particular emphasis on biotechnology. She has also worked in corporate and financial communications and for five years ran SuperInformed, a specialist superannuation business which provided communications materials and strategic advice to more than a dozen large superannuation funds. She is the author of three books on finance and health. She left Fairfax Business Media in June 2006, but is now combining work as a journalist (Sydney Morning Herald, The Age and Smart Company) with corporate consulting. Beth has a Bachelor of Arts (University of Sydney) and Master of Commerce (UNSW).
